Supply Chain Transition Manager – INDUSTRY & PRODUCTION


Our client is the world’s largest manufacturer of tires and other rubber products, operating from Japan. The company employs over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. After their origin in 1931 they have secured a steady growth by abiding by the motto: ‘Serving society with superior quality’.


  • Client’s EDC for the EMIA region was undergoing a lot of stress due to inefficient organisational setup.
  • Volume throughput was under high pressure because of lackluster procedures as well as a rotten relationship between local management and other stakeholders such as unions.


  • After analysing the current situation, Purson redesigned the total organisation, putting in place a LEAN team that was able to convincingly play its role as EMIA’s largest distribution centre.
  • We restored the relationship with both the company’s own employees and the social partners.
  • Purson took full budget responsibility (OPEX & CAPEX), beating expectations by focusing on tight budget control and significant efficiency improvements. Also, we managed special CAPEX projects (eg: windmill construction, automation and IT projects)
  • Purson secured business continuity by designing a BC plan to mitigate possible disruptive effects on the EMIA flow.